Ian Aronovich – Chief Exexutive Office

Ian is the CEO and a Director of AdRefine LTD. Ilya is also the President and CEO of Cyweb Holdings Inc., a company he co-founded after having clerked for the late Honorable Milton Pollack in the U,S. District Court for the Southern District of New York. Ilya holds a law degree from Fordham Law School — where he was Editor-in-Chief of the Fordham Journal of Corporate & Financial Law — and a bachelor degree from Rutgers University.

Prior to and during law school, Ilya owned and operated a consulting business, which had as its clients various prominent businesses, and where he spearheaded the launch of a highly successful Internet venture that soon became a multi-million dollar company. Prior to that, he was involved in the export and transportation of American, Canadian, & Taiwanese construction materials to Europe and South-central Asia, and in securing a large amount of bank exports financing through the U.S. Government’s Export Working Capital Program. Ilya also held a two-year position as a President of a national fraternity, and served as a member of the Law Committee for a prestigious North-American Interfraternity Conference. Ilya has appeared numerous times on CNBC, CNN and many other media and Internet news channels.

Michael Pesochinsky – Chief Technical Officer

Mike is the Inventor of the AdRefine™ Ad Swapper and a Director of AdRefine LTD. He is also a Chief Technical Officer & General Counsel at Cyweb Holdings, a successful company he has co-founded and presently owns. It operates several popular and growing Internet brands serving and providing high quality Web-based content and ecommerce services to loyal consumer audiences. Prior to Cyweb, Michael headed Infocraft, a consulting group, where he managed the global enhancement of, a business-to-business Web site for Sharp USA dealers worldwide.  Mike also led the Referral Program Web site development project, a marketing campaign targeting supermarket cashiers, for  Prior to his work at Infocraft, Mike was a Senior Consultant for Citigroup, where, among other key projects, he designed a financial tool to provide analysis to major rating agencies on approximately $30 billion in commercial paper. Mike also worked for M. Argüeso & Co., Inc., a wholly-owned subsidiary of SPS Technologies, Inc., where he developed a number of unique technologies and products, many of which received U.S. patents and international acclaim, attracted scores of new customers and brought in over $700,000.00 in revenues.  Mike holds a law degree from Rutgers Law School, and is a member of the NY and NJ Bar. He is also registered with the United States Patent and Trademark Office (“PTO”).

Daniel Basov – General Counsel

Daniel is a Director and General Counsel of YourChoice LTD. He is also a counsel with the Intellectual Property law firm of Kaplan Breyer Schwartz and Ottesen LLP (formerly with Howrey LLC and Chadbourne & Parke, LLP).

Daniel has extensive expertise in patent prosecution, litigation, negotiating and drafting intellectual property license agreements, and advising on the IP aspects of corporate transactions and e-commerce, including preparing patent infringement/validity opinions and rendering trademark and copyright advice. He prepared and negotiated numerous IP and technology agreements, data protection, privacy and information security agreements and policies, software and hardware vendors agreement, commercial transactions, NDAs, joint ventures, outsourcing, consultant and R&D agreements, open source issues, audits, IT and software license negotiations with Microsoft, Oracle, Sybase, CISCO, Avaya, SAP and others.

Mr. Basov’s also renders legal advice and represents technology clients in mergers and acquisitions, technology transfers, licensing and other types of transactions involving various IP and e-commerce issues. Among others, he represented Tata Technologies in joint ventures and acquisitions, Conexent Systems Inc. in a $2.8 billion merger with another broadband and wireless solution provider, Globespan/Virata Inc., iQor US Inc. in acquisition of several product support and back-end office operation companies, and Rockwell Collins, Inc. in a 128 million dollar acquisition of NLX, LLC. Mr. Basov also provided legal advice to Svenska Cellulosa Aktiebolaget SCA. and its subsidiaries in connection with the purchase of the “away from home” tissue business of Georgia-Pacific Corporation, with a market value of approximately $700 million, and represented Laerdal Medical in various transactions and disputes involving medical training devices, Federated Department Stores and other on various matters involving assertions of patent infringement of e-commerce patents, trademark disputes and license negotiations.

Mr. Basov Basov also has extensive litigation experience, and has litigated many lawsuits in the recent years, representing companies like General Electric, Phillips, HP, Goss International, J.P. Morgan Chase, Conductus Inc., IFC Metropol, Volkswagen, Matsushita, Minebea Co. and Nippon Miniature Bearing Corp. in various lawsuits involving patented technologies, copyrights, trade secrets and trademarks for financial and billing systems, disk-drive motors, wireless devices, wireless base station filters, video and image compression, Internet telephony, LCD monitors and printing presses. He also advised iQor U.S. Inc., and Symbol Technologies Inc. on the issues of infringement in the areas of data analytics, Internet telephony, image scanning and optical recognition. Mr. Basov is an active member of the New York state bar association, New York Intellectual Property Law Association, and a registered attorney with the U.S. PTO. He received his law degree from the Fordham School of Law and bachelor degrees in computer science and mathematics from the New York University.